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Where culture becomes a moment.

— Est. 2005 · Experiential Marketing · Dallas · CDMX · Bogotá

Where culture becomes a moment.

Experiences matter.

A force for good — built on integrity, fueled by intelligence.

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Trusted by industry leaders.

Búfalo
CDC
How we work.

Details matter.

Every great experience is engineered. From the first insight to the last breakdown, the details are where culture lives — and where the work earns its keep.

Strategy & Research.
01
Insight · Segmentation · Cultural read

Strategy & Research.

We start with what people actually do. Audience truths, cultural signals, and category gaps shape every brief before a single asset moves.

Concept & Creation.
02
Creative · Design · Narrative

Concept & Creation.

Ideas built to live in the real world. We translate strategy into design, narrative, and craft you can stand inside.

Planning & Execution.
03
Production · Logistics · Measurement

Planning & Execution.

Permits, pixels, production — plus the brand ambassadors, mobile builds, and logistics that get it on the ground. We run the full operation.

Selected work.

Clients matter.

Trusted by brands who demand better. Four moments worth re-living — pulled from the last three years of activations.

Remitly Glass
Fintech · Mobile activation
2024

Remitly Glass

Mobile Truck

Remitly

A transparent storefront on wheels — built to earn trust, one block at a time.

3,311 App Downloads View case
01
Los Tigres del Norte
02
Music · Cultural moment

Los Tigres del Norte

For Pizza Patron

Pizza Patron — 2023

30 years on, the brand threw a party the community wanted to be at — and brought a legend to headline it.

17,258 Attendees
View Case
Takis Nitro
02
Sports · Sampling at scale

Takis Nitro

at the NFL

Takis — 2024

A new flavor needed a national debut — so we built one inside the loudest stadiums in America.

480K+ Samples distributed
View case
Búfalo VR
Immersive tech · Festival
2023

Búfalo VR

Drums Experience

Búfalo (Grupo Herdez)

A bottled-sauce brand earned a moment at the loudest stage in music — and gave fans the mic.

50K+ concertgoers reached per show View case
04
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Case
0+ Years in experiential
0+ Activations delivered
0+ Cities · 4 countries
0M+ Earned impressions
Where craft meets code.

Innovation matters.

The room is the canvas. The tech is the brush. From VR drum stages to glass-walled mobile trucks, we build experiences that work the first time — and scale on the second.

AR / VR installations.

Immersive layers that turn a venue into a story you can step inside. Built and deployed for Búfalo across four arena-grade concerts.

Spatial · Generative

Interactive mirrors & sensors.

Spaces that respond. Surfaces that talk back — and remember what they heard.

Computer vision · Real-time

Reactive environments.

Lighting, sound, motion — choreographed live, never canned. Engineered for repeatable scale across multi-market tours.

Show control · Lighting · Audio

Mobile + modular builds.

Trucks, trailers, pop-ups — engineered to travel. The Remitly Glass Mobile Truck ran three cities through a hurricane and didn't miss a market.

Mobile · Modular · Production

In production
AR / VR installations.
AR / VR installations.
Interactive mirrors & sensors.
Interactive mirrors & sensors.
Reactive environments.
Reactive environments.
Mobile + modular builds.
Mobile + modular builds.
Intelligence
Every moment is a dataset.

Intelligence matters.

We design for the room and the read-out. Every activation comes back with the data to prove it worked — and the shape of what to do next.

+21.6%

YoY appointment lift (Liberty Tax, 2024)

670%

ROAS across channels (TGI Friday's)

15M+

First-party datapoints

98%

Positive sentiment (avg.)

Cultural Intelligence.
01

Cultural Intelligence.

In-language, in-culture, in-community

Coast-to-Coast Reach.
02

Coast-to-Coast Reach.

Teams on the ground in every market we activate

Immersive Technology.
03

Immersive Technology.

Spatial, generative, reactive — chosen for the story

Data-Driven Results.
04

Data-Driven Results.

Every dollar accounted for. Every moment, measured.

Community-Embedded Teams.
05

Community-Embedded Teams.

Our crews live where they work

We design for the room and the read-out. Every activation comes back with the data to prove it worked — and the insight to shape what comes next.

In-language, in-culture, in-community. Bilingual ambassadors, on-the-ground research, and collaborations with renowned media partners and promoters across multiple cultural platforms.

Dallas, CDMX, Bogotá, Vancouver — plus 50+ cities in between. Teams on the ground in every market we activate.

Spatial, generative, reactive — chosen for the story, not the spec sheet.

Every dollar accounted for. Every moment, measured against the goal it was built for.

Our crews live where they work. The local nuance shows up in the work — and the post-event data.

Client trust.

Trust matters.

“
Truth treats our activations like product launches — every detail engineered, every dollar accounted for, every market measured. The Glass Mobile Truck didn't just earn downloads — it earned a place in the communities we needed to be in.
Remitly
Glass Mobile Truck · Multi-market activation
What Truth does that no one else does is treat the room and the spreadsheet with equal respect. The activation moves the audience; the data moves the business.
Liberty Tax
Seasonal brand activation
View this case→
The crew.

People matters.

Strategists, producers, technologists, and the bilingual ambassadors who keep it all running. The roster behind every room we've ever set foot in.

People

The crew behind every room.

Strategists, producers, technologists, and bilingual ambassadors — together.

See the full team on truth.agency→